Whether you’re wondering if social selling is a good investment or what platforms you should be leveraging to maximize your ROI, this post will provide actionable insights for your business.
Download 37 Tips for Social Selling on LinkedIn
Social Selling Statistics
1. 61% of organizations engaged in social selling report revenue growth.
2. Sales professionals who use social selling close 40-50% more new business than those who don’t.
3. According to LinkedIn, 78% of businesses that use social selling outperform those that don’t.
4. Plus, businesses that prioritize social selling are 51% more likely to reach their sales quota, according to LinkedIn data.
5. Sales professionals with a strong social selling index on LinkedIn have 45% more sales opportunities than those who don’t.
6. One in three B2B salespeople says social selling has increased the number of leads they work with, according to CSI Insights.
7. Audiences exposed to brand messages on LinkedIn are 6x more likely to convert, according to data from the social company.
8. In one LinkedIn study, 31% of sales reps using social selling reported closing deals worth over $500,000 without a single in-person meeting with the buyer.
Customer Engagement Statistics
9. 75% of B2B buyers use social media to make buying decisions, according to research from LinkedIn.
10. 43.5% of internet users leverage social networks for online brand research when making buying decisions, according to Hootsuite research from 2022.
11. Hootsuite also found that 49.6% of internet users between the ages of 16 and 24, prefer to use social networks for online brand research.
12. 34% of customers want to be contacted via social media sites, according to 2022 data from LinkedIn.
13. 68% of consumers made at least one purchase directly from social media in 2021, according to data from Social Sprout.
14. 98% of shoppers surveyed by Social Sprout said they plan to make at least one purchase through social shopping or influencer commerce in 2022.
